Why Digital Signage is More Important Than Ever for Brick-and-Mortar Retail Stores.
Brick-and-mortar retailers have been forced to fight harder than ever to stay competitive. Not only do you have to contend with the traditional competition of other brick-and-mortar stores, but you have to compete with the newest foe on the block, e-commerce.
Many retailers like you are seeking new and better ways to attract attention and boost business with technology.
In this solution brief from international electronics giant, NEC/Sharp, you will learn why flexible, adaptable digital displays are the go-to signage option for brick-and-mortar retailers -- both now and in the future.
Reach out to Tech Hero to discuss NEC/Sharp digital display options for your business.
Importance of Digital Signage
Digital signage is critical for brick-and-mortar retailers as they reopen, helping to promote products and services while also providing essential information about current policies and in-stock items. It supports an omnichannel approach, ensuring a consistent customer experience whether online or in-store.
Retailers are rethinking the use of kiosks, especially as they enhance customer experiences with functionalities like self-checkout and inventory viewing. As the demand for touchless interactions grows, kiosks are being integrated with larger displays to facilitate a more engaging shopping experience.
As retailers adopt more interactive digital signage solutions, consumer expectations for display quality are rising. Today, 4K displays are standard, with a shift towards 8K resolution expected in the near future. Retailers are learning that consumer TVs do not meet the needs of commercial applications, prompting a focus on high-quality commercial displays.
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